Authority script gives your business the advantages that others don’t enjoy.

They possess a presence that draws prospects and customers to them and their ideas — naturally. Organically. And in a way that tends to build strength over time.

Natural authority makes doing business easier. When your business reaches this stage, you benefit from:

1. Easier sales

Your natural authority establishes your expertise in your prospects’ minds. That means you never need to cold sell anyone — they’re warmed up to you and your business because you’ve built trust by sharing your knowledge.

Natural authority means no more cold sales.

Having the right answer at the right time will get prospects in the door. But your voice, your memorable point of view, and your consistent information will keep them there and make them more open to buying from you.

2. Better quality customers

When people recognize and respect your authority, they’re willing to pay for it, period.

This type of authority attracts high-caliber clients for your service-based business. And if you sell products, customers will be willing to pay more for them.

Better quality customers who are also happy to pay for access to your natural authority will boost your bottom line.

3. Repeat buyers

When your authority is backed up by a quality customer experience, customers will stick around and want to continue doing business with you.

It’s to their advantage, after all. Finding a new company to rely on means starting the research and purchase process all over again. Your natural authority helps keep existing customers happy and coming back for more.

4. A constant influx of new prospects

When you establish your authority through the script and the more subtle factors we’ll cover below, you build a permanent asset that works for you 24/7.

Even when you’re fast asleep, your helpful educational material draws new prospects to your business. It’s an asset that becomes more valuable over time — it’s your online sales force that’s out prospecting for you day and night.